Welcome to my first blog for 2020. As part of my marketing plan, this is one way of sharing my story with you as Floral Designer and small business owner.
My ongoing plan involves choosing educational and informative topics, such as wedding traditions, workshop classes and ideas, flower care and conditioning, and specific floristry knowledge. I love what I do and want to share my insights and industry knowledge with you, my flower tribe. Originally, I would have chosen one of these topics, but there’s no escaping the elephant in the room, no, in the world!
Think of the last time you received an invitation relating to your business. It may have been for a networking event, trade show, conference, or a coffee catch up. How you feel about the invitation will often influence how you respond. I use a check list, of sorts, to weigh up my response.
SO, YOU’VE JUST BEEN INVITED TO A DINNER PARTY BY FRIENDS AND YOU ARE LOOKING FORWARD TO AN ENJOYABLE EVENING OF GOOD FOOD, GOOD COMPANY AND GOOD WINE. THE BEST PART IS YOU DON’T EVEN HAVE TO CLEAN UP!
When you see a person walking down the street with a colourful bouquet, what do you feel? You might feel a moment of happiness, or perhaps a touch of envy because you’re not the lucky one taking them home? So why do we like to give and receive flowers?
Flowers can evoke within us all sorts of emotions for all sorts of reasons. Mostly sending or receiving flowers is related to a specific life event, occasion, or milestone. The most common reasons are birthdays, anniversary, newborns, presentations, corporate, weddings, romance, sympathy, and just because.
In the last few months we have seen how giving and receiving flowers are an important part of expressing our emotions and sentiments for particular occasions. Let me take you on a journey of emotions through the flower world, and see how and why flowers are used to express our feelings.
It’s a common experience for us all in social settings and networking events. When people ask the question, “What do you do?” I see it as an opportunity to tell my story as a Floral Designer, and share some background and insights into my world of floristry. So today I’m going to focus on frequently asked questions that arise when I meet new people from all walks of life.
The most commonly asked question I hear is, “Where do you get your flowers?” It’s a fair question, as I’m sure when people stop to buy a bouquet at the florist, they give no thought to the source of the flowers or how they ended up nicely assembled and wrapped.
This time last year (2016), I was anticipating our visit to the Melbourne International Flower and Garden Show, (MIFGS). This annual autumn exhibition of cut flowers, gardens, and landscaping set amongst the lush, leafy grounds of Carlton Gardens is a must do for any and every nature lover. Even if you’re not mad about flowers, there is so much on offer to cover all interests.
So, you’ve just received a beautiful bouquet of cut flowers delivered to your door, or at work. Maybe it’s your birthday, or it’s a stunning bouquet of roses from your Valentine. Wow! What a special surprise, or maybe it was expected.
Hello 2017! A new year has arrived and brings a fresh clean page for us all to write our story and share with others. One of my new goals is to write a monthly blog on all things floral, with this being the first. I invite you to join me on this journey as I share with you the inside world of a Floral Designer.
Wendy Drury is a Redlands florist and floral design specialist. Creating custom bouquets and arrangements is her passion and she delivers all throughout Redlands and surrounding areas.